Google Analytics MCP Server + Slack MCP Server

Beginner25 minutes

Use Cases

Common Use Cases

Daily traffic summaries
Weekly performance reports
Traffic anomaly alerts
Campaign performance tracking

Before You Begin

Prerequisites

Google Analytics property with data
Slack workspace

Walkthrough

Step-by-Step Guide

Configure GA MCP Server

Set up with Google Analytics API credentials and property ID.

Configure Slack

Set up the Slack MCP Server for posting reports.

Build Daily Report

Generate a daily traffic summary and post to Slack.

async function dailyTrafficReport() {
  const data = await analytics.getReport({
    dateRanges: [{ startDate: "yesterday", endDate: "yesterday" }],
    metrics: ["sessions", "users", "pageviews", "bounceRate"],
  });
  const yesterday = data.rows[0];
  await slack.sendMessage({
    channel: "#marketing",
    text: `📊 Yesterdays Traffic:\n• Sessions: ${yesterday.sessions}\n• Users: ${yesterday.users}\n• Pageviews: ${yesterday.pageviews}\n• Bounce Rate: ${yesterday.bounceRate}%`
  });
}

Add Week-over-Week Comparison

Compare this week's metrics against last week to highlight trends.

Examples

Code Examples

typescript

Trend Comparison

async function compareWeeks() {
  const [thisWeek, lastWeek] = await Promise.all([
    analytics.getReport({ dateRanges: [{ startDate: "7daysAgo", endDate: "today" }], metrics: ["sessions"] }),
    analytics.getReport({ dateRanges: [{ startDate: "14daysAgo", endDate: "8daysAgo" }], metrics: ["sessions"] })
  ]);
  const change = ((thisWeek.sessions - lastWeek.sessions) / lastWeek.sessions * 100).toFixed(1);
  return { change, trend: change > 0 ? "📈" : "📉" };
}

Help

Troubleshooting

Reports show zero data+

Can I filter by specific pages?+

Quick Info

DifficultyBeginner

Time Estimate25 minutes

Tools

Google Analytics MCP ServerSlack MCP Server